Decorating a store is very, very individual and of course depends on the sort of shop, the sort of products you sell and the size of the premises, not to mention the budget you're on. So when it comes to decorating and dressing up your store, you need to bear in mind your target audience and think creatively.
For the general shop theme, colours set tone and mood in a shop, so bear in mind the type of atmosphere you want to create. Research colours and effects, for example, red and orange in a food shop can promote a feeling of hunger, whereas pastel hues and whites can be calming and relaxing, which is ideal in a shop selling bath salts and spa products. Spend time considering the mood you want in the store and carefully select your colour scheme.
Creating eye catching displays are a great way of drawing a customer's attention to a product that otherwise they would have glossed over. Such displays need a clever use of colour (but not too many different ones) otherwise the overall look will be tacky and childish (unless, of course, you are advertising children's products!). So pick your colours carefully and use them to brighten your shop and create focus points to attract customers to a particular promotion or sale.
The good thing about our units at Shelving4Shops is that they are versatile & re-usable, so you can rework it each time you need a new display. Pegboards are fantastic for promotions as they are so easy to work with & are quick to amend or rearrange when you need to change over a product or advertise a special deal. They are also ideal for hanging items, eg necklaces, for example, & give a bigger space to create really eye catching displays. Don't forget the minor details either, such as the finishing touches. Whether it's a particular piece of artwork behind the counter or a bowl of sweets for customers to help themselves to, it's the small touches will get your store remembered.
